Sunday, 30 October 2011

Honey please wait, I just need to go to a cash machine...

Indian is launching its first gold, silver and diamond cash machine. This will completely revolutionize the current jewellery market. Men and woman will no longer need to shop around to choose their engagement rings or dories. At present, these machines only sell medallion (religious mainly) and I just wondering won't it soon be distributing rings, and bracelets etc. It will completely take away all the fun of receiving or giving jewellery if you can just pop to the local cash machine? According to the BBC News, "The Gitanjali group claims to be the world's biggest integrated manufacturer of branded jewellery, from sourcing diamonds and other precious stones to retailing products through a network of over 3,600 points of sale". This market is forecasted to continuing growing exponentially as cash points will open throughout the whole country.


Religion is such a strong feature in Indian culture that I doubt that believers will be dissuaded by this novelty. I just hope to god that it won't be brought to Europe! ;)


1 comment:

  1. This absolutely amazing! A gold machine! Although I think the idea is absolutely brilliant I hope they have high security standards around those machines as it will probably attract robbers and obviously not everyone can afford to go to the gold machine. I hope they will never install those in Europe as not only it will ruin the whole jewellery shopping experience but gold might loose its status as safe heaven for most investors.

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