A friend of mine sent me this funny video a few weeks ago and it made me think that things might not be how they seem. It also shows how these large organizations choose these simple names in order not to confuse us. Apple, Orange, and Blackberry… the simplicity of the name is effective but does the services truly match up to the expectations of the consumers.
As we have seen in the video, all this new technology can become confusing and outdated rapidly. The fact that every 4months a new product hits the streets is a concern for the technologic and research industries. Apple has recently started to receive high levels of critic from the public whom is expecting a revolutionary product to soon be launched.
On the 18th of October 2011, during the conference call broadcasted online, Apple’s shares weakened by 5% as the public became aware that there would not be a new launch of product. This 5% decrease demonstrated the instability of the industry but mostly the competitiveness.
I strongly believe that partnerships or merges within this industry will be the next step forward. “Have you ever tried dragging your Blackberry with a Mouse to the Trash and then launching Orange off your Desktop, then Windows open.”